CROPS

Powering Smarter Paddy Cultivation

Rice feeds over half the world, but its cultivation is water-intensive, emission-heavy, and increasingly unsustainable. It’s time to grow more with less.

Current State

Rice is the staple food for more than 50% of the global population, making paddy one of the most critical crops worldwide. However, traditional cultivation methods rely heavily on flood irrigation and groundwater extraction, putting immense pressure on already declining water resources.

High Water Consumption

Paddy cultivation accounts for ~30–40% of global irrigation water use

Groundwater Depletion

Heavy dependence on groundwater irrigation is accelerating water table decline

Declining Soil Health

Overuse of fertilizers and unsustainable practices are leading to soil degradation, reducing long-term productivity.

Methane Emissions

Flooded paddy fields contribute ~10–12% of global methane emissions

Greenhouse Gas Impact

Paddy cultivation emits an estimated ~500–600 million tonnes CO₂ equivalent annually

Suboptimal Productivity

Global average yield is around 4.5–4.7 tonnes/ha, while advanced practices can push yields beyond 6–7 tonnes/ha

Cultyvate’s IoT-powered soil moisture intelligence enables farmers to irrigate exactly when crops need it, optimising water, energy, and input usage while improving yield quality and farmer profitability.

Value Proposition

Benefits with AWD IoT

Farmers improve crop quality and yield from 10% to 40%

Fuel, labor and other inputs get optimized up to 20%

Our solution helps reduce water usage up to 50%

Healthier crop resulting in higher yield and income

We make farming sustainable reducing emissions up to 60%

Access irrigation, fertilizer, pest and diseases advisories via cultYvate App

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Read the first article in a series dedicated to our customers’ success.